Selected work

A selection of recent case studies across luxury, e-commerce and wellness. More projects available on request.

Moët Hennessy / LVMH · Luxury / F&B

Multi-Year UX Strategy · Moët Hennessy (LVMH)

A multi-year strategy to embed user-centric culture across a global luxury group.

Moët Hennessy / LVMH · Luxury e-commerce

UX Audit · Clos19, Moët Hennessy (LVMH) eD2C Platform

200+ improvement opportunities and A/B tests that came back positive, with conversion uplifts of +2% to +9.6%.

Confidential (US franchise brokerage) · Franchising / Lead generation

Conversational Lead Qualification · US Franchise Brokerage

A conversational bot that let franchise leads qualify and book themselves, with an 80% show rate on bot-scheduled intro calls against a 60% historical baseline.

Confidential (high-end wellness, 3 locations) · Wellness

Website Redesign · High-End Wellness Service

+30% contact solicitations and deeper site visits from a new information architecture.

Platinum LED · Wellness e-commerce

Product Experience Redesign · Platinum LED

Closing the information gap that drove drop-off on complex product pages.