Website Redesign · High-End Wellness Service
+30% contact solicitations and deeper site visits from a new information architecture.
- Client
- Confidential (high-end wellness, 3 locations)
- Sector
- Wellness
- Role
- Sole designer, strategy through execution
Overview
Complete redesign for a high-end wellness provider with three locations, to improve service discoverability, user experience and booking.
Challenge
Users struggled to discover and access specific services across different locations.
Approach
Research-driven: stakeholder and user interviews revealed how the audience searches for wellness services. I adopted an e-commerce logic of search, leveraging users' familiarity with filtering and browsing.
Solutions & Deliverables
New information architecture and navigation built on real user flows and vocabulary; streamlined booking flow directly from service pages; minimalist premium visual design; full Figma specs for handoff, interactive prototypes, and design system documentation.
Results & Impact
- +30%
- contact solicitations from the improved booking flow
- Deeper
- site visits driven by the new information architecture
Services became easier to find and book across three locations.
Details
An improved interim booking flow delivered a 30% increase in contact solicitations, compared with the previous 3% self-booking conversion.
Visit depth increased, driven by the new information architecture built on real user flows and vocabulary.
The full site is currently with the development team.