UX & Experience Design Leader · 20+ years · 250+ projects
Hi, I'm Fabiano Pessoa.
I design experiences where craftsmanship meets innovation.
For over two decades I've helped iconic global brands and ambitious startups solve real user, customer, and business problems — and turn them into experiences people love.

At a glance
- 20+
- years of practice
- 250+
- projects delivered
- 5
- industries: luxury, F&B, healthcare, fintech & more
Selected brands I've worked with
- Dom Pérignon
- Moët & Chandon
- Moët Hennessy
- Ruinart
- Chandon
- Coca-Cola
- Pepsi
- Sir Davis
- clos19
Bio
I work where strategy, craft and human behaviour meet. After two decades inside global luxury houses and ambitious startups, I've learned that the best experiences are quiet — they remove friction and leave only the feeling you wanted to create.
More about me →Proven success
Recent work as Global User Experience Architect, eBusiness — Moët Hennessy (LVMH), Paris.
Strategic
- Delivered the global UX Strategy 2024–2030 for eBusiness teams.
- Wrote the global Product Detail Page UX Guidelines for consistency and quality.
- Defined UX Archetypes to guide product design.
- Built a UX Research Matrix to scope research needs.
- Kicked off the core-model Design System project (handed off to UI).
- Collaborated on the global UX team budgeting process.
- Completed a full UX Journey Audit on Clos19.com (eD2C).
- Defined A/B tests with CRO; potential conversion uplift of 30%+.
- Helped define the UX Metrics Dashboard.
Tactical
- Delivered a UX Competitive Analysis framework.
- Designed a new Checkout Architecture for Clos19.
- Designed Header & Navigation UX Architecture for Clos19.
- Coordinated the Chandon USA Gifting Journey.
- Coordinated the Chandon USA Club Registration Journey.
- Built Salesforce template pages for fast prototyping.
Operational
- Led Figma division-level contract negotiations.
- Set up legal documentation to enable internal user research.
- Negotiated Hotjar implementation on Clos19.
- Kicked off the Clos19 Design System.
- Supported loyalty / VIP program initiatives.