fp
UX & Experience Design Leader · 20+ years · 250+ projects

Hi, I'm Fabiano Pessoa.
I design experiences where craftsmanship meets innovation.

For over two decades I've helped iconic global brands and ambitious startups solve real user, customer, and business problems, and turn them into experiences people love.

More about me →Get in touch
A reMarkable 2 tablet showing a hand-drawn UX wireframe, with a stylus pen resting on a light wooden desk.

At a glance

20+
years of practice
250+
projects delivered
5
industries: luxury, F&B, healthcare, fintech & more
Selected brands I've worked with
  • LVMH
  • Dom Pérignon
  • Moët & Chandon
  • Moët Hennessy
  • Ruinart
  • Chandon
  • Coca-Cola
  • Pepsi
  • Sir Davis
  • clos19
  • PlatinumLED
  • MatchHR
Bio

I work where strategy, craft and human behaviour meet. After two decades inside global luxury houses and ambitious startups, I've learned that the best experiences are quiet: they remove friction and leave only the feeling you wanted to create.

More about me →
Proven success

Recent work as Global User Experience Architect, eBusiness at Moët Hennessy (LVMH), Paris.

Strategic

  • Delivered the global UX Strategy 2024–2030 for eBusiness teams.
  • Wrote the global Product Detail Page UX Guidelines for consistency and quality.
  • Defined UX Archetypes to guide product design.
  • Built a UX Research Matrix to scope research needs.
  • Kicked off the core-model Design System project (handed off to UI).
  • Collaborated on the global UX team budgeting process.
  • Completed a full UX Journey Audit on Clos19.com (eD2C).
  • Defined A/B tests with CRO; potential conversion uplift of 30%+.
  • Helped define the UX Metrics Dashboard.

Tactical

  • Delivered a UX Competitive Analysis framework.
  • Designed a new Checkout Architecture for Clos19.
  • Designed Header & Navigation UX Architecture for Clos19.
  • Coordinated the Chandon USA Gifting Journey.
  • Coordinated the Chandon USA Club Registration Journey.
  • Built Salesforce template pages for fast prototyping.

Operational

  • Led Figma division-level contract negotiations.
  • Set up legal documentation to enable internal user research.
  • Negotiated Hotjar implementation on Clos19.
  • Kicked off the Clos19 Design System.
  • Supported loyalty / VIP program initiatives.