fp
UX & Experience Design Leader · 20+ years · 250+ projects

Hi, I'm Fabiano Pessoa.
I design experiences where craftsmanship meets innovation.

For over two decades I've helped iconic global brands and ambitious startups solve real user, customer, and business problems — and turn them into experiences people love.

More about me →Get in touch
Editorial still life — leather notebook and pen on a wooden desk in soft window light.

At a glance

20+
years of practice
250+
projects delivered
5
industries: luxury, F&B, healthcare, fintech & more
Selected brands I've worked with
  • Dom Pérignon
  • Moët & Chandon
  • Moët Hennessy
  • Ruinart
  • Chandon
  • Coca-Cola
  • Pepsi
  • Sir Davis
  • clos19
Bio

I work where strategy, craft and human behaviour meet. After two decades inside global luxury houses and ambitious startups, I've learned that the best experiences are quiet — they remove friction and leave only the feeling you wanted to create.

More about me →
Proven success

Recent work as Global User Experience Architect, eBusiness — Moët Hennessy (LVMH), Paris.

Strategic

  • Delivered the global UX Strategy 2024–2030 for eBusiness teams.
  • Wrote the global Product Detail Page UX Guidelines for consistency and quality.
  • Defined UX Archetypes to guide product design.
  • Built a UX Research Matrix to scope research needs.
  • Kicked off the core-model Design System project (handed off to UI).
  • Collaborated on the global UX team budgeting process.
  • Completed a full UX Journey Audit on Clos19.com (eD2C).
  • Defined A/B tests with CRO; potential conversion uplift of 30%+.
  • Helped define the UX Metrics Dashboard.

Tactical

  • Delivered a UX Competitive Analysis framework.
  • Designed a new Checkout Architecture for Clos19.
  • Designed Header & Navigation UX Architecture for Clos19.
  • Coordinated the Chandon USA Gifting Journey.
  • Coordinated the Chandon USA Club Registration Journey.
  • Built Salesforce template pages for fast prototyping.

Operational

  • Led Figma division-level contract negotiations.
  • Set up legal documentation to enable internal user research.
  • Negotiated Hotjar implementation on Clos19.
  • Kicked off the Clos19 Design System.
  • Supported loyalty / VIP program initiatives.