UX Audit · Clos19, Moët Hennessy (LVMH) eD2C Platform
200+ improvement opportunities; A/B validated uplift potential of 30–200%.
- Client
- Moët Hennessy / LVMH
- Sector
- Luxury e-commerce
- Role
- Lead UX Architect
Overview
Strategic UX audit of the Clos19 e-commerce platform (UK mobile and desktop as benchmark), driven by the need to improve site performance and conversion rates.
Challenge
Underperforming conversion and unclear friction points across the shopping journey required a rigorous, prioritized diagnostic rather than isolated fixes.
Approach
Cognitive Walkthrough Analysis; Heuristic Evaluation (Nielsen/Molich, Shneiderman); structured Journey Mapping; prioritization framework; A/B testing validation. Focus areas: Checkout (highest priority), Cart, Product Search, Product Detail Page, Cookie Banner, Account Management.
Solutions & Deliverables
Comprehensive UX analysis report, prioritized recommendations, user value scoring matrix, implementation roadmap, detailed solution proposals, A/B testing strategy and results, and a recommendation status monitoring tool.
Results & Impact
Identified 200+ improvement opportunities; A/B tests demonstrated potential improvements from 30% to 200%; produced a roadmap for global rollout; methodology replicable across regions.