Multi-Year UX Strategy · Moët Hennessy (LVMH)
A multi-year strategy to embed user-centric culture across a global luxury group.
- Client
- Moët Hennessy / LVMH
- Sector
- Luxury / F&B
- Role
- Global UX Architect
Overview
Developed a long-term UX strategy to embed a user-centric culture within a large, brand-focused organization, enhancing digital transformation and the quality of digital experiences across its online platforms.
Challenge
Formally integrate a UX strategy in a brand-driven organization; enhance UX of existing platforms; ensure new platforms follow user-centric principles; foster ongoing innovation; raise UX maturity across business units; and navigate increasing uncertainty about the future.
Approach
Strategic foresight (including the Futures Cone framework), user research (audits, usability testing, interviews), processes to integrate UX into the development lifecycle, continuous improvement planning, and UX awareness programs (training, workshops, internal communication).
Solutions & Deliverables
Multi-year UX roadmap, UX governance model, research and audit framework, awareness workshops, continuous improvement rituals, stakeholder alignment materials, and documentation to guide future platform decisions.
Results & Impact
- 2024 to 2030
- global UX strategy horizon for the eBusiness teams
- All
- digital touchpoints covered by one roadmap
The group got a formal UX strategy: one roadmap for every digital touchpoint and a governance model that keeps new platforms user-centric.
Details
A comprehensive multi-year UX strategy document and roadmap covering all digital touchpoints, together with a UX governance model, a research and audit framework, awareness workshops and continuous improvement rituals.
Higher user satisfaction, engagement and task success, less friction and cost in development, and a stronger competitive position for the group's digital platforms.
Skills
UX Strategy, User Research, Usability Testing, Prototyping, Data Analysis, Competitive Analysis, Stakeholder Management.